AI tracking or “Does your packaging express what it has to communicate?”
Do you know which key information your brand needs to communicate on each SKU to attract e-shoppers? Most companies understand what their products’ purchase drivers are, but the majority haven’t tested whether these are reflected in their e-Content. That’s what we did for the Spanish…
Traditional packshots are just not fit for purpose
An e-book is a book publication made available in digital form. An e-mail is a method of exchanging “mail” between different people using electronic devices. An e-pack is the digital representation of a physical pack. E-books are thought to exploit their digital form. You can…