AI tracking or “Does your packaging express what it has to communicate?”
Do you know which key information your brand needs to communicate on each SKU to attract e-shoppers? Most companies understand what their products’ purchase drivers are, but the majority haven’t tested whether these are reflected in their e-Content. That’s what we did for the Spanish…
Mobile-Ready Hero Images provide double-digit growth for Bowmore whisky
Beam Suntory, the leading global premium spirits company, reported results for its first ePackaging optimization project which took place during 2020 and was managed by the team at Optopus. Results were extremely positive and reinforced the vision of the company. It is currently trialling innovative…
Key take-outs from the Retail and Brand Experience World Congress
We attended as exhibitors the Retail and Brand Experience World Congress held in Barcelona last week. Over three days the entire retail and branding ecosystem came together to share the innovations that are revolutionising the retail and brand industry. Optopus and 63 more start ups…
Phygital retail highlights from the Mobile World Congress
We attended the Mobile World Congress held in Barcelona last week and toured anything to do with retail experience and digital commerce. Here were our key takeaways: 1. Biometrics supporting a multilayered hands-free experience During a visit to the guys at Idemia, we immersed ourselves in…
La era del 'all-gorithm'
Brand retail performance – including customer traffic, conversion rate, etc. – used to be determined by brand and key competitors’ health, alongside a complex and often erratic mix of circumstances. For some time now, we need to add another variable in the mix: the retailers’…
Traditional packshots are just not fit for purpose
An e-book is a book publication made available in digital form. An e-mail is a method of exchanging “mail” between different people using electronic devices. An e-pack is the digital representation of a physical pack. E-books are thought to exploit their digital form. You can…