7 hábitos de compra que el COVID-19 ha cambiado
Si bien los negocios se han tenido que reinventar en tiempos de pandemia, los consumidores también han cambiado la manera en la que comprar, desde el tipo de productos que adquieren hasta la forma en la que los pagan. ¿Cuánto de esta nueva normalidad ha…
Cómo las imágenes interactivas se están apoderando del e-commerce
Todo especialista en marketing sabe que un tuit con una imagen tiene cuatro veces más probabilidades de ser retuiteada. Si bien el poder de las fotografías está más que asumido en el sector del e-commerce, no todos se atreven a dar un paso más allá….
AI tracking or “Does your packaging express what it has to communicate?”
Do you know which key information your brand needs to communicate on each SKU to attract e-shoppers? Most companies understand what their products’ purchase drivers are, but the majority haven’t tested whether these are reflected in their e-Content. That’s what we did for the Spanish…
Key take-outs from the Retail and Brand Experience World Congress
We attended as exhibitors the Retail and Brand Experience World Congress held in Barcelona last week. Over three days the entire retail and branding ecosystem came together to share the innovations that are revolutionising the retail and brand industry. Optopus and 63 more start ups…
Phygital retail highlights from the Mobile World Congress
We attended the Mobile World Congress held in Barcelona last week and toured anything to do with retail experience and digital commerce. Here were our key takeaways: 1. Biometrics supporting a multilayered hands-free experience During a visit to the guys at Idemia, we immersed ourselves in…
