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DRAVIT, a leading web platform for the sale of pre-owned multi-brand vehicles, needed to boost its presence on social networks and update its strategy and content. Optopus became DRAVIT’s partner in generating and implementing a successful strategy across social networks, with the objective of generating monthly content and promoting the new sales platform. The ultimate goal was to drive consumer engagement and send traffic to their site (www.dravit.es).
We kickstarted the project by looking at the social media objectives and chosen communication channel (Instagram). Then we researched the competition, detected competitive advantages, studied the target audience and the most important messages to convey within montlhly content capsules.
We presented a conceptual strategy and a calendarised actions based on objectives set across the year. In terms of content, we devised several types of post and tone of voice. At a visual level, we designed an attractive feed that would promote branding and brand recognition with a look and feel that would always remain faithful across communication types.
When we started in January 2022, the DRAVIT Instagram account had just 50 followers. The content was basic and empty, showcasing cars without following a content or creative strategy.
In August 2022 the account has reached more than 140K users, has more than 400 followers, and is reaching target. The client receives monthly reports with the most important KPI, helping us to think of new strategies. Engagement on social networks, and traffic to the site, has gone up thanks to the attractive, professional and trustworthy content found on Instagram.