+34 932 40 60 00
info@optopus.eu

Barcelona
Reina Cristina 9,1º
8003 Barcelona

Strategy & CreativeWhen smart thinking meets outstanding creative, it's a recipe for success. We know first hand.

OUR SERVICES:

Digital purchase campaigns

What is this?

Don’t lose users within the conversion funnel. We analyze which points of your funnel must be optimized to get the consumer to reach the final goal: engagement through conversion.

How it works?

We connect your brand activation to the digital channel throughout the customer journey We create a new online campaign from scratch following your brand guidelines, with a copy and visual strategy that adapts according to the funnel stage. We adapt creatives for all digital touchpoints.

Product detail page strategy

RELATED CASES

What is this?

We define the key information each brand or product needs to communicate at the digital point of sale, and cross-check it with your actual virtual shelves to find ways for improvement.

How it works?

  • We analyse your brand tone, positioning and SKU segmentation.
  • We draw a brand communication hierarchy for digital points of sale that flexes according to each SKU. That is, we define key messages to communicate and its desired sequence.
  • We suggest and implement an action plan to improve the analysed pages and create a benchmark.

Digital point-of-sale style guides

RELATED CASES

What is this?

We make sure all of your online texts and visuals share the same brand DNA with our unique and complete textual & visual style guides.

How it works?

We set the brand eContent creation rulebook for all departments to follow, ensuring process optimisation and cohesiveness across digital shelves.

Image flow creative

RELATED CASES

What is this?

We create an image flow sequence for your product detail pages and tell your product’s story.

How it works?

We add text to your visuals, highlighting the product USPs and other shopper metrics. And it works! Read our Sipsmith case study to learn how our image flow creative achieved a 15% increase in sales.

eCommerce & web optimisation

RELATED CASES

What is this?

Your brand or eCommerce site is looking good, but is it working as hard as it could be? Our team of shopper, CRO and brand strategy experts can help.

How it works?

We audit and activate an action plan to move your site from ‘good’ to ‘great’, winning engagement and sales along the way.