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AI tracking is an innovative tool that measures the effectiveness visual e-Content before you hit ‘publish’. With a 6% average increase in visitor-to-search conversion rate when used for eCommerce purposes, it’s well worth exploring.
An artificial intelligence algorithm – proven by MIT – emulates the human eye and shows prominence areas and visual sequence of a creative. This tool is crucial to make content (images, banners, web page layouts, etc.) work more efficiently in an oversaturated e-commerce world.
Are you convinced that your content is effective? Let us check it out for you.
A/B testing allows us to measure and compare the effectiveness of optimized versus non-optimized product imagery and text within product detail pages. This can be done simultaneously or intermitently on a timeframe.
We test and learn in a real life scenario (i.e. on Amazon) to create benchmark content and apply it successfully across all SKU’s for a category or brand.
Social Media is one of the most important marketing channels for any brand. But most companies don’t pay attention to the risks that a reckless social media presence can rise. Sometimes site users create profiles using brand identities that don’t belong to them. We detect and report “fake profiles” alongside irregularities on official brand profiles.
4-steps:
We analyze and score the quality of your key SKUs on a scale of 1-10, based on criteria related to the global representation of your product on the analyzed platform: whether that’s your own site or a third party eRetailer.
We quantitatively and qualitatively monitor the performance of your key products, one by one for each of your major eRetailers. We start with one key report and an action plan followed up by quarterly reports to track progress.
This service will help to optimize your brand and SKU presence within major online retailers around the world, highlighting the main opportunities for each e-retailer site.
We create throrough reports for each eRetailer site in each market (i.e. Carrefour, Walmart, Tesco, etc.) in order to: Discover organic content opportunities Find key media opportunities through the digital funnel. We then analyse product performance according to a SKU priority list and outline an optimisation action plan.