We’ll optimise your brand
across digital funnels
and increase your sales
along the way. Easy.
WHAT WE DO
We make sure shoppers can find and see your product on the e-tailer site
– no matter what device they use.
Product packaging is designed for the offline world. When it hits the digital shelf, your product packshot fails to communicate critical information at a 16mm mobile pic, affecting your sales performance.
HOW WE DO IT
Creativity meets
knowhow
3D product images and “mobile ready hero images”
Our 2D and 3D teams create high quality mobile-ready – as well as standard – images and 360 videos using CGI (computer generated imagery).
E-commerce SEO copywriting
We combine e-commerce SEO knowhow with copywriting talent to ensure each word works toward taking you to the top of searches. With small tweaks to your product name, tags and descriptors we’ll help you hit the front row.
Visual content strategy and AI tracking
We use Artificial Intelligence testing to mimic the human eye and measure the effectiveness of your visual content. Our tests help to spot and address areas for improvement.
e-Audits at all levels
“One size fits all” solutions don’t work online. That’s why our e-content and SEO strategies are tailored to your e-site or key etailers. We analyse the performance of your SKUs and optimise them, too.
A/B tests
A/B testing allows us to measure the effectiveness of optimised versus non-optimised product images or textual content. Through the test we obtain valuable data to improve ROI or design marketing strategies.
Amazon creatives
We boost the sales and visibility of your products on Amazon by creating ad creatives, by building branded shops and by adding A+ modules to your product pages..
Digital campaigns along the path to purchase
We can bring your existing brand activations online throughout the shopper journey, or develop a new digital campaign from scratch – combining effectiveness with creativity.
Style guides for the digital point of sale
We create comprehensive style guides that include nomenclature, product descriptors, keyword density, and we also define the textual hierarchy that determines the points to be included and their order of importance.
Advanced and innovative images/videos
We create images capable of taking the user experience to the next level, such as moving images, augmented reality images, interactive images and 360º spins. We also create advanced videos through the use of Artificial Intelligence technology.
WHY YOU NEED US
Lets crunch some numbers
Times are changing.With e-commerce in the spotlight, e-content optimisation is key. Are you keeping up?
out of 100 of all digital sales worldwide are now made using a mobile device
out of 100 comms perform better with AI tracking
online sales uplift percentage thanks to “mobile ready hero images”
online sales uplift percentage after including A+ modules on Amazon
OPTOPUS
E-news
Optopus expone sus avanzados procesos de optimización e-journey en el MWC
WE ARE HIRING! 🙂 Infographics & CGI Product Designer
WE ARE HIRING! 🙂 E-Content and Digital Marketing Manager needed
7 hábitos de compra que el COVID-19 ha cambiado
Cómo las imágenes interactivas se están apoderando del e-commerce
AI tracking or “Does your packaging express what it has to communicate?”
Ready to boost your online sales?
We're here to help you switch on e-commerce best practices, and win back sales along the way.
We are the first agency in Spain to offer “mobile ready hero images” creation, and to complement it with AI tracking technology.
We are based in buzzing Barcelona start up ecosystem but work for brands across the globe.
We’re creatives, strategists and technicians, yet we don’t promise the world. Our simple strategy is already improving the sales performance of global brands. The sooner you get e-optimised, the sooner you’ll see the benefits.
Meet the tentacles
Get in touch
We’re ready to guide you into the future of e-commerce to ensure you are making the most of your online presence. Drop us a line – we love taking on a new challenge.
