WHAT WE DO
We make sure shoppers can find and see your product on the e-tailer site – no matter what device they use.
Product packaging is designed for the offline world. When it hits the digital shelf, your product packshot fails to communicate critical information at a 16mm mobile pic, affecting your sales performance.
At Optopus, we enhance and modify e-packshots and product descriptors so they become more visible and easily searchable. This is called e-pack optimization. It’s a simple, new ROI-assured process that secures conversions up to 23%, according to a recent Cambridge University study and Unilever.
HOW WE DO IT
3D product images and “mobile ready hero images”
Our 2D and 3D teams create high quality mobile-ready – as well as standard – images and 360 videos using CGI (computer generated imagery).
E-commerce SEO copywriting
We combine e-commerce SEO knowhow with copywriting talent to ensure each word works toward taking you to the top of searches. With small tweaks to your product name, tags and descriptors we'll help you hit the front row.
Visual content strategy and AI tracking
We use Artificial Intelligence testing to mimic the human eye and measure the effectiveness of your visual content. Our tests help to spot and address areas for improvement.
Audits at SKU and etailer level
“One size fits all” solutions don’t work online. That's why our e-content and SEO strategies are tailored to your e-site or key etailers. We analyse the performance of your SKUs and optimise them, too.
A/B tests, brand stores and A+ pages
We boost your products on Amazon by conducting split tests to compare product listing performance, building also branded stores and adding A+ modules to your product pages.
Digital campaigns along the path to purchase
We can bring your existing brand activations online throughout the shopper journey, or develop a new digital campaign from scratch – combining effectiveness with creativity.
WHY YOU NEED US
Let's crunch some numbers
Times are changing.
With e-commerce in the spotlight, e-content optimisation is key.
Are you keeping up?
out of 100 of all digital sales worldwide are now made using a mobile device
out of 100 comms perform better with AI tracking
online sales uplift percentage thanks to “mobile ready hero images”
online sales uplift percentage after including A+ modules on Amazon
AI tracking or “Does your packaging express what it has to communicate?”
Mobile-Ready Hero Images provide double-digit growth for Bowmore whisky
Key take-outs from the Retail and Brand Experience World Congress
Ready to boost your online sales?
We're here to help you switch on e-commerce best practices, and win back sales along the way.
We are the first agency in Spain to offer “mobile ready hero images” creation, and to complement it with AI tracking technology.
We are based in buzzing Barcelona start up ecosystem but work for brands across the globe.
We’re creatives, strategists and technicians, yet we don’t promise the world. Our simple strategy is already improving the sales performance of global brands. The sooner you get e-optimised, the sooner you’ll see the benefits.