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We create social media content that brings value to your brand, achieves engagement from your target audience, and helps you drive results in a competitive environment.
We define an SSMM strategy and goals for your brand, alongside a set of content capsules to be developed each month, and a paid social strategy. Social media is dynamic, and so are we. We’re there everyday to move with the conversational flow.
At the end of each month, we’ll share the metrics with you and track improvement.
The presence of video in online content is decisive, and studies provide conclusive data in this regard. Visitors who watch a product video are up to 85% more likely to make the purchase than those who receive the information in another way. Video also affects another very important metric for any ecommerce site – returns – which can drop by more than 10%.
We create engaging product and brand videos that are focused to your target shopper. Highlighting key shopper metrics, we use artificial intelligence to ensure that your key messaging is properly conveyed to the customer to ensure maximum effectiveness.
Copywriting plays a massive role in optimising sales, especially when it comes to consumer engagement and visibility. That’s why we create optimal textual assets for each brand, market and distributor.
We follow a 3-step process :
CGI is the process of creating photographic quality images of retail products, using virtual modelling.
CGI images are best for e-commerce since they allows for better quality, unlimited customisation possibilities, and the visualization of new products without needing to have a physical version on hand.
It also opens up a world of possibilities, suh as creating CGI videos, 360 spins, augmented reality and/or virtual reality assets.
Most brand packaging is designed for the offline world, not for online stores. When it hits the digital shelf, your product packshot may fail to communicate critical information within a 20mm mobile pic, affecting your sales performance.
The solution is mobile-ready hero images: product images designed exclusively for eCommerce use.
Mobile-ready hero images (MRHI) are a new e-commerce solution tested by the University of Cambridge. Consisting of enhanced and modified packaging designs, they’re intended for electronic display. MRHI ensure key purchase information is clear and visible on mobile devices.
Using our innovative and unique process, Optopus is the only agency that applies AI tracking in the MRHI creation process to guarantee the best result.
Amazon is a must for most brands, but not all make the most of the site’s unique opportunities. From advanced content within product detail pages (A + pages) to brand-specific online shops inside the marketplace (Amazon brand stores), we’re here to help you shine.
Like fish in water, we’re at home in the Amazon ecosystem. We use strategy, creative, design and implementation to help you detect opportunities. We define a briefing, conceptualise and design the creatives and finally test their effectiveness according to a set of hypotheses.