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8003 Barcelona

AUCHENTOSHANCreating product & brand videos for the digital point of sale

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The challenge

The solution

We created a new animation style following the brand’s visual guidelines.

We created a film script & storyboard following a hierarchy that specified the most important messages to communicate, and in which order. The storyboard took into account some existing brand assets (previous images and footage) while including the creation of new ones.

Once the storyboard was completed, the editing & motion graphics team started creating the video for the brand’s key SKU: Auchentoshan American Oak. We used a new animation style that followed the core visual cues from a newly developed brandbook.

The result

This key video template was then adapted for the rest of SKUs across the Auchentoshan portfolio, translating into an optimisation of time and also a cohesive approach to brand & SKU videos for the digital shelf.

This set of videos is hot off the press. Although no performance data is available yet, knowing that 62% of shoppers watch a video before purchasing premium category products gives us the confidence that this will be a successful project. Watch this space.

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